How to make an Instagram quote or headline post
Headline posts (a bold statement or fact over a photo) are some of the most shared posts on Instagram. They're quick to make once you have a template, and they look far more polished than text typed over a photo on your phone.
Step by step
- Open Social Media → Normal Post. It's the first tab when you open Postscript.
- Pick a template. Choose a layout and theme that suits your account.
- Write your headline and subtitle. Add a photo and drag the headline, subtitle and photo where you want them.
- Export. Download a full-resolution PNG or JPG and post it.
Writing headlines people stop for
Keep it under about 12 words. Lead with the surprising part. Use the subtitle for the detail or the source. And keep the same template and colours across posts, so followers recognise your posts in their feed before they read a word.
Which size to use
Postscript offers 4:5 (1080 × 1350), which takes up the most room in the Instagram feed, and 1:1 square (1080 × 1080), the classic shape. Use 4:5 for single posts you want to stand out and square if you prefer a tidy grid. 9:16 is there for Stories.
Questions
Is it free?
Yes. Free exports carry a small Postscript watermark, which Pro ($24.99 once) removes.
Can I use my own photos?
Yes. Upload any photo and drag it into position.
What fonts work best?
Bold, condensed fonts like Bebas Neue, Anton or Oswald for headlines, with a simple font for the subtitle.
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